Trusted by 20,000+ Men
Effortless Skincare That Hydrates & Soothes
Effortless Skincare That Hydrates & Soothes
SHOP NOW
Lightweight, non-irritating products that blend in immediately

2 Step Skincare

Dermatologist Preferred

Safe for All Skin Types
Lightweight, non-irritating products that blend in immediately

2-Step
Skincare

Dermatologist Preferred

Try Risk Free Today
Trusted by 20,000+ Men
Effortless Skincare That Hydrates & Soothes
Effortless Skincare That Hydrates & Soothes
SHOP NOW
Lightweight, non-irritating products that blend in immediately

2-Step Skincare

Dermatologist Preferred

Try Risk Free Today
Lightweight, non-irritating products that blend in immediately

2 Step
Skincare

Dermatologist Preferred

Safe For All Skin Types
Featured In
2-STEP SKINCARE
MAXIMUM EFFICIENCY, FAST RESULTS
2-STEP SKINCARE
MAXIMUM EFFICIENCY, FAST RESULTS


Lightweight, Non-Greasy, & Absorbs Instantly

agree product’s gel texture absorbs quickly

agree product leaves face feeling clean & non-greasy after application

agree product feels refreshing and soothes my skin
fast absorbing, lightweight, non-greasy skincare

agree product’s gel texture absorbs quickly

agree product leaves face feeling clean & non-greasy after application

agree product feels refreshing and soothes my skin
Trusted by over
25,000 Men!
Trusted
by over
25,000
Men
Trusted by over
20,000 Men
See real results from our customers and hear about their experience. As they say, a picture’s worth a thousand words.
KICKASS SKINCARE, ZERO WASTE
KICKASS SKINCARE, ZERO WASTE


HOW IT ALL STARTED
We’re Ben & Kevin—a couple of college friends who took on the corporate skincare industry after Mother Nature did us dirty. Kevin was playing football at Ohio State when eczema flared up and messed with his game. Meanwhile, Ben was plagued by pimples, courtesy of his Lebanese heritage (and his diet of Doritos and pizza).
After some hopeless Google searches and countless lectures from our girlfriends about 17-step routines, we couldn’t help but wonder: Does men’s skincare really need to be this complicated and expensive? Spoiler: It doesn’t.
We spoke with board-certified dermatologists and cosmetic chemists, and they confirmed our suspicions. Skincare brands love pushing products guys don’t need just to fatten their wallets. Not to mention, most of those products aren’t designed for men’s unique skin needs.
Instead of waiting for a solution, we launched PrettyBoy and developed skincare essentials based on survey data from men on what they actually wanted. The result? A GQ grooming award, the 1st men’s skincare brand EVER to be recognized with the National Eczema Association’s Seal of Acceptance, and most importantly, 20,000+ guys who are confident in their skin.


