Our ultra-soft and reversible first bras designed for a seamless, itch-free start to your bra journey.
The Most Comfortable Bras and More for Growing Teens
Be comfy and confident in our soft bras and everyday essentials perfect for tweens, teens, and up.
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"This two-in-one bra is genius"
Our Bestsellers
Minimal Seams & Tag-Free
Ultra-Soft & Reversible
Lightweight & Breathable
Moisture-wicking Fabric
"Made it seem more of a gift than just a bra purchase."
Your first bra shipment is beautifully packaged and includes special surprises just for you.
"My daughter felt incredibly special when she received her package. Thank you for providing a perfect "first bra" experience for my daughter!
— Julie H.
60-Day FREE Returns & Exchanges
Meet Chloe, Your New Comfy Underwear
Super soft. Breathable. Itch-Free. Introducing the Chloe Seamless Modal Bikini Brief. Available in 5 amazon colors.
100% Seamless & Tag-Free
Moisture-Wicking Fabric
Breathable for All-day Freshness
Bras for More Developed Bodies
Shop Developed Fit BrasFor Sports, Dance, Play, and More
Shop Sports & Active brasComfortable Camis for Everyday Wear
Shop CamisolesSave up to 30% with Our Bundles
Purpose-Driven Apparel for Girls
Our mission at Bleuet is creating clothing that's not just comfortable but also meaningful.
That’s why we are dedicated to making apparel that feels great, while upholding values of responsible manufacturing and nurturing young entrepreneurial spirits.
Join us on this journey of positive change, where every item we create is made with love, care, and a deep sense of purpose.
Designed with Love by a Mom
For Tweens, Teens, & Beyond
Responsibly-Made
Shaping the Future with Young Entrepreneurs
Through our Bleuet Girl program, we partner with young, mission-driven entrepreneurs to support their journey to make a real social impact.
Get 20% Off Your Bleuet Order
20% Discount for Our Everyday Heroes
As an expression of gratitude to our medical professionals, teachers, first responders and more, we are offering a 20% discount code!
Returns for Good
Don't worry if your Bleuet is not the perfect fit. We donate our gently worn returns to Hailey's Haven to give more girls comfort and confidence.