Your healthiest hair awaits.
Achieve your best hair ever with clean, professional-performance hair and scalp care powered by nutrient-rich natural ingredients.
Cruelty free
Vegan
Color safe
Paraben free
Sulfate free
Phthalate Free
Formaldehyde Free
Gluten free
Synthetic Fragrance Free
Petroleum Derivative Free
CLEAN & CONSCIOUSLY CRAFTED
Made with wisdom by one of the world's top hairstylists, we leverage clean and proven natural ingredients to bring you salon-quality, harm free hair and scalp care at home for your strongest, healthiest strands.
CUSTOMIZE YOUR HAIR CARE
FIND THE PERFECT PRODUCTS FOR YOUR PERSONALIZED HAIR CONCERNS
My issues are:
OUR BEST SELLERS
WHAT PEOPLE ARE SAYING
"This has been a staple in my hair care routine for so many years now - lightweight yet moisturizing, smells amazing, lasts long… let me count the ways I love this!!"
Alma M. | Whatever Wherever leave-in conditioner
"Love this dry shampoo! Was looking for a natural dry shampoo after ditching all chemicals...It works wonders and makes it look like I have a fresh blow out even after not washing for a few days."
Lauren N. | Life in the Fast Lane dry shampoo
"It smells delicious and you get a head full of creamy lather from just a small amount. It keeps my fine hair smooth and manageable. Give it a try you won’t be disappointed!"
Melissa P. | Love Lather moisturizing shampoo
"So happy to have found this product! It works great for my dry hair adding moisture but not making it look greasy. Highly recommend!"
Erica M. | Day Dreamer hydrating daily conditioner
"This stuff is great! I just started using it, and it’s probably the best hair oil I’ve tried. It’s the finishing touch that takes my hair to the next level. I have fairly fine hair and a few drops is all I need!"
Kelly C. | Flower Supply hair & body oil
Our Story
Made with wisdom
Our heritage in hair and scalp wellness began over 30 years ago with our founder, Sam Brocato, a world-renowned master hairstylist turned product formulator whose commitment to using hair care free from harm started it all.
Learn about our roots
OUR STANDARDS
High performance & harm-free
Our professional roots mean we know the importance of hair care that really works. That's why we hold ourselves above industry standards for ingredients, and only include what's clean, safe, and proven to promote hair health.
See our hair care standards
OUR INGREDIENTS
Nutrient rich & powered by nature
We use powerful natural ingredients that have been effectively improving hair and scalp health for centuries, with each ingredient carefully selected to nourish and nurture your hair while protecting your body and the planet.
Explore our ingredientsFEATURED COLLECTIONS
