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View ProductABOUT US
UDOG was born from the love of cycling in Veneto, Italy, a region with a long and impressive cycling culture and an obsession with fashion and style.
We are an eclectic group of passionate cyclists with one goal, to make the most beautiful shoes in both performance and look for all cyclists.
From these origins we have created the most unique shoes for those who love cycling as much as we do. We believe there is an underdog in all of us and that this is the fuel that inspires the feat of winning in all that we do.
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STORIES
SEEKING OUT THE EXTRAORDINARY IN EVERYDAY LIFE
Tour of Flanders 2024: A Tale of Triumph Amidst Chaos
The Tour of Flanders is renowned for its challenging terrain and unpredictable weather, and the 2024 edition was no exception. As rain poured down, creating chaos on the legendary Koppenberg, cycli...
Read moreTHE CHALLENGE OF THE COBBLESTONES
As one of the oldest and most revered races in the cycling calendar, Paris-Roubaix is synonymous with its treacherous cobblestone sections, where riders battle not only each other but also the unfo...
Read moreDesigned to revolutionize your riding experience, CENTO brings together cutting-edge technology and unparalleled comfort to elevate your performance on the road.
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