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Smiles BR Review

The Smiles Program is one of the largest coalition programs in Brazil with more than 9 million participants and more than 150 air and non-air partners. Since January 2013, the company Smiles SA is an independent business unit, created especially to exclusively manage, administer and operate the Smiles Program. Thus, in addition to continuing to be an important relationship tool with GOL customers, the Smiles Program expands and now has new partners in the most varied segments, allowing the participant to accumulate and redeem miles on tickets and also services and products.

After signing up for the Smiles Program through the website, the customer can earn Smiles miles through various airline partners, such as GOL, Delta, Air France, KLM, TAP, Qatar, Etihad, AeroMéxico, and more than 120 non-airline partners.

Smiles also has partnerships with the largest banks in Brazil and South America, credit card administrators, large retail chains, hotels, restaurants, car rental companies, gas stations, pharmacies and publishers, among others, in the which the participant can also earn miles. That is, the accumulation options are not restricted only to travel, being related to daily activities. And each day, new partners are included in the Program.

The Smiles Program provides two ways to redeem miles. The first, best known, is airfare: Smiles customers can use their miles to issue airline tickets in Brazil and worldwide, in more than 560 destinations. The other happens through the Smiles Shopping platform, which offers thousands of products and services such as electronic devices, appliances, furniture, sporting materials, toys, books, concerts, movie tickets and gift cards, among others.