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Stuhrling is an American company that designs and sells watches. Stuhrling is a relatively new watch brand with an old tradition, forged in the early years of Swiss horology. There is little information available on how Stuhrling watches came about. What we do know is that the brand got its name from Max Stuhrling, a master watchmaker in the late 1800s who lived in Switzerland.
In 1999, Stuhrling the company was founded in New York by Chaim Fischer. Meanwhile, Stuhrling’s great-grandson, Max Stuhrling IV, together with George J von Burg, took the brand online in 2002. Adhering to Swiss standards of watchmaking, the company designed and developed various watch models that bear the mark of its horological history.